Give Students
Real Decisions.
Real Competition.
A multi-round marketing simulation built for real classrooms. Start with an included ready-to-run case, customize it to fit your course, or build a fresh scenario from scratch with the guided case builder. Deploy in minutes — no installs, no IT.
One Sim Engine, Three Ways to Compete
Choose the mode that fits your pedagogy — or let teams play different modes in the same term.
Each team faces its own market — decisions affect only their own outcomes. Causally clean, ideal for introductory courses or reflection-focused grading.
- No competitor noise — pure decision-to-outcome learning
- Randomization prevents answer-sharing across sections
- Great for individual insight assessments
All teams compete in a shared market powered by the multinomial logit model — pricing, advertising, quality, and distribution all shift everyone's share simultaneously.
- Zero-sum: gaining share means outperforming rivals on the 4Ps
- AI competitors fill the market even in smaller classes
- Real-time leaderboard drives urgency every round
Design the case once and choose isolated or competitive at deploy time. Reuse the same case across sections or terms without rebuilding.
- One case — unlimited deployment configurations
- Mix modes within a term: isolated midterm, competitive final
- Switch modes term-to-term to keep it fresh
Everything the Sim Needs — Nothing Extra
Designed for real classroom constraints: limited time, varied tech comfort, and the need for credible outcomes.
Academic Integrity Built In — Give Every Team a Different Market
The Praxis Sim's parameter randomization means Team A and Team B face structurally similar but numerically distinct demand curves. Sharing answers doesn't help — your optimal price is not my optimal price. Three randomization modes give you full control over how much variation to introduce.
Two Views. One Platform.
Students get a focused decision cockpit. You get full oversight — without micromanaging.
No Empty Seats in Your Market
In competitive mode, AI-controlled firms act as real market participants — competing for the same consumer segments using configurable strategies. A class of 20 can experience the dynamics of a 6-firm market. AI financials are fully computed but hidden from students, maintaining realism without giving away the model.
- → Configurable strategy archetypes: price leader, quality differentiator, advertising-heavy, balanced
- → AI agents use the same multinomial logit market share model as student teams — no special treatment
- → Students see aggregated market signals (avg. price, ad spend) — not individual AI decisions
- → Beating the AI is an achievement; learning why they lost to it is the lesson
Built for Any Marketing Course
Comes with ready-to-run simulation cases covering the most common marketing courses. Deploy one as-is, customize it to fit your context, or use the guided case builder to create something entirely your own.
Want to Run Praxis Sim in Your Course?
Apply for instructor access — we'll review your application and get you set up within 24–48 hours. Pick a template case and have a live market running for your next class. No credit card. No IT ticket. No installs.