Privacy Policy
Last Updated: February 9, 2026
This privacy policy explains how the Marketing Analytics Tools platform ("the Platform")
collects, uses, and protects information from students and instructors who use our
educational analytics tools.
Educational Privacy: This platform is designed with student privacy
in mind. Student data is protected and shared only with authorized instructors
for legitimate educational purposes. We do not sell or share data with third parties.
1. Information We Collect
Account Information
| Data Type |
Purpose |
Required? |
| Username |
Account identification and login |
Yes |
| Email Address |
Password recovery and important notifications |
Optional |
| Password |
Account security (stored encrypted, never visible) |
Yes |
Educational Activity Data
When you use the Platform while logged in, we collect:
- Tool Usage: Which analytics tools you use and when
- Quiz Responses: Answers submitted to course quizzes
- Quiz Scores: Results and completion status
- Session Duration: Time spent on the platform (for engagement tracking)
Technical Information
- IP Address: For security monitoring and preventing abuse
- Browser Type: Basic device information for troubleshooting
- Login Timestamps: When you access your account
Guest Mode: If you use the tools without logging in, we do not
collect any personal information or track your activity. Guest usage is completely anonymous.
2. How We Use Your Information
Your information is used exclusively for educational purposes:
- Course Grading: Quiz scores and completion are shared with your instructor
- Learning Analytics: Instructors can see aggregate engagement data to improve teaching
- Account Security: Protecting your account from unauthorized access
- Platform Improvement: Understanding which tools are most useful
3. Who Can See Your Data
| Who |
What They Can See |
| You |
All of your own data, quiz attempts, and scores |
| Your Instructor(s) |
Quiz scores, activity timestamps, and engagement metrics for their course only |
| Platform Administrators |
Technical access for support and security purposes only |
No Third-Party Sharing: We do NOT sell, rent, or share your personal
information with any third parties. Your educational data stays within the platform
and is not used for advertising or marketing purposes.
4. Data Security
We protect your information with industry-standard security measures:
- Encryption: All data transmitted over HTTPS with modern TLS encryption
- Password Hashing: Passwords are securely hashed and never stored in plain text
- Session Security: Authentication tokens expire after inactivity
- Rate Limiting: Protection against brute-force attacks
- Account Lockout: Automatic lockout after multiple failed login attempts
5. Your Rights
As a user of this platform, you have the right to:
- Access: View all data we have collected about you
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your account and associated data
- Export: Request a copy of your data in a portable format
How to Exercise Your Rights
To request access to, correction of, or deletion of your data, contact your course
instructor or the platform administrator. Requests will be processed within 30 days.
Note: Some data may be retained for legitimate educational record-keeping
purposes as required by your institution or applicable law, even after account deletion.
6. Cookies and Local Storage
The Platform uses browser local storage (not cookies) for:
- Keeping you logged in between sessions
- Storing your authentication token securely
We do not use tracking cookies or third-party analytics services.
7. Children's Privacy
This Platform is designed for college and university students. We do not knowingly
collect information from children under 13. If you believe a child under 13 has
created an account, please contact the platform administrator immediately.
8. Changes to This Policy
We may update this privacy policy from time to time. Significant changes will be
communicated through the Platform or via email if you have provided one. The
"Last Updated" date at the top indicates when changes were last made.