A multi-round marketing simulation built for real classrooms. Start with an included ready-to-run case, customize it to fit your course, or build a fresh scenario from scratch with the guided case builder. Deploy in minutes — no installs, no IT.
Choose the mode that fits your pedagogy — or let teams play different modes in the same term.
Beginner-Friendly
🏝️
Isolated Mode
Every team plays their own private market
Each team faces its own market — decisions affect only their own outcomes. Causally clean, ideal for introductory courses or reflection-focused grading.
No competitor noise — pure decision-to-outcome learning
Randomization prevents answer-sharing across sections
Great for individual insight assessments
Most Engaging
⚔️
Competitive Mode
Zero-sum market share — only the best survive
All teams compete in a shared market powered by the multinomial logit model — pricing, advertising, quality, and distribution all shift everyone's share simultaneously.
Zero-sum: gaining share means outperforming rivals on the 4Ps
AI competitors fill the market even in smaller classes
Real-time leaderboard drives urgency every round
Instructor Control
🎚️
Flexible Mode
Build the case once, decide the mode at deploy time
Design the case once and choose isolated or competitive at deploy time. Reuse the same case across sections or terms without rebuilding.
One case — unlimited deployment configurations
Mix modes within a term: isolated midterm, competitive final
Switch modes term-to-term to keep it fresh
✨ Platform Features
Everything the Sim Needs — Nothing Extra
Designed for real classroom constraints: limited time, varied tech comfort, and the need for credible outcomes.
🧮
Calibrated Response Models
Eight built-in model types — ad effectiveness, price response, quality, distribution, customer dynamics, conjoint utility, and custom formulas — wire together to build markets that behave like real ones.
8 Model Types
🎲
Parameter Randomization
Lock parameters for identical conditions, or randomize per-team and per-section to make answer-sharing ineffective. Reproducible via seed for exam contexts.
Anti-Cheating
🤖
AI Competitor Agents
Add AI-controlled firms with configurable strategies — price leader, quality differentiator, ad blitz. A class of 20 can experience the dynamics of a 6-firm market.
Always Competitive
📓
Built-In Reflection Journaling
Students answer instructor-defined prompts after each round, directly in the cockpit. Responses are stored and reviewable — a natural assessment artifact, no separate submission needed.
Assessment Ready
🔀
Academic Integrity Built In — Give Every Team a Different Market
The Praxis Sim's parameter randomization means Team A and Team B face structurally similar but numerically distinct demand curves.
Sharing answers doesn't help — your optimal price is not my optimal price. Three randomization modes give you full control over how much variation to introduce.
🔒 Locked — Identical for all teams (baseline comparison)🎲 Per-Team — Each team draws unique parameters📂 Per-Section — Same within section, varies across
🖥️ The Experience
Two Views. One Platform.
Students get a focused decision cockpit. You get full oversight — without micromanaging.
🎛️
The Student Cockpit
Scenario, decisions, results, and leaderboard in one place
Student View
Unit Price
$24.99
Ad Budget
$18k
R&D Quality
4 / 5
Distribution
75%
$842k
Revenue
23.4%
Mkt Share
$312k
Profit
Students also see: scenario narrative, market context, round history, leaderboard, and the post-round reflection journal — all in one tabbed interface.
You also get: sparkline trend charts for every team × KPI, a live leaderboard, exportable results, and per-team reflection logs for debrief preparation.
🤖 AI Competitors
No Empty Seats in Your Market
In competitive mode, AI-controlled firms act as real market participants — competing for the same consumer
segments using configurable strategies. A class of 20 can experience the dynamics of a 6-firm market.
AI financials are fully computed but hidden from students, maintaining realism without giving away the model.
→
AI agents use the same multinomial logit market share model as student teams — no special treatment
→
Students see aggregated market signals (avg. price, ad spend) — not individual AI decisions
→
Beating the AI is an achievement; learning why they lost to it is the lesson
AI Agents — Round 3 Status
🤖
PraxisAI Alpha
Strategy: Advertising Leader
24.1% share
🤖
PraxisAI Beta
Strategy: Price Aggressor
18.7% share
🤖
PraxisAI Gamma
Strategy: Quality Differentiator
21.3% share
💡 Students only see market averages and their own results — they must infer competitor strategies from outcome patterns, just like a real market.
📚 Course Applications
Built for Any Marketing Course
Comes with ready-to-run simulation cases covering the most common marketing courses. Deploy one as-is, customize it to fit your context, or use the guided case builder to create something entirely your own.
💰
Pricing Strategy
The Price War
Teams set unit price across 6 competitive rounds with budget constraints and demand elasticity. Classic "race to the bottom" lesson.
"Your competitor just cut price by 20%. What do you do?"
📣
Marketing Management
The 4P Battle
Full 4P decision cockpit — price, ad budget, product quality, and distribution. Market share allocates via multinomial logit across consumer segments.
"Budget Shoppers respond to price; Premium Seekers reward quality."
🏷️
Brand Management
Brand Equity Builder
Equity accumulates across rounds through consistent advertising and quality investment — short-term cuts hurt long-term brand strength.
"You cut ads for one round. Your brand score dropped and never fully recovered."
🛑
Three Ways to Get Started
Your Case, Your Way
Deploy an included template as-is. Customize one — swap variables, rewrite the narrative, adjust KPIs. Or use the guided case builder to create something from scratch. All three paths lead to a live market by next class.
“Deployed the included 4P Battle, edited two segments, done in 20 minutes.”
Want to Run Praxis Sim in Your Course?
Apply for instructor access — we'll review your application and get you set up within 24–48 hours.
Pick a template case and have a live market running for your next class. No credit card. No IT ticket. No installs.
