A Complete Analytics Curriculum.
Built Before You Finish Your
Morning Coffee.
Pick a course template. Your entire semester — tools, quizzes, readings, weekly plans — builds itself. Teach your way, not the platform's way.
😤 The Old Way
- Three months assembling materials from five different platforms
- Students stall on software installs before the first assignment
- "Your version of SPSS is different from mine" — every semester
- Kahoot for engagement, Excel for analytics, a publisher for quizzes — nothing talks to each other
- Students read a flat textbook chapter, then context-switch to separate software for practice
- You adapt your course to fit the tool's limitations
✨ The MktPraxis Way
- Pick a course template and your full semester is structured in minutes
- Students open a link and start analyzing — on any device, instantly
- One platform, every student, every browser, every time
- Tools, quizzes, games, readings, analytics dashboard — one login
- Students read, practice with real tools, and answer questions — all on the same page
- The platform adapts to how you already teach
Your Whole Course, Pre-Built
Choose from professionally designed course templates — a full 16-week semester, a 4-week sprint, or start from scratch. A complete curriculum lands in your account in seconds.
Tools, Readings, Quizzes — All There
Every tool, reading module, and quiz for your course populates automatically — organized by week, with instructor notes and student guidance already in place.
Customize Everything — or Change Nothing
Rename tools, reorder cards, add your own notes, schedule date-gated releases, toggle visibility. Or publish it exactly as the template designed it. Entirely up to you.
Your Course. Your Strengths. Amplified.
MktPraxis doesn't ask you to become someone else. It takes what you're already great at — your teaching style, your materials, your perspective — and gives you the complete teaching infrastructure to make it all stronger.
Interactive Readings, Not Flat Chapters
Students don't read a chapter and then separately open analysis software. Our modules are dynamic, split-screen experiences — guided tasks, embedded assessment questions, and mini-tutorials woven directly into each reading. Students practice with real tools alongside the text, not after it.
Build or Import Your Own Content
Already have materials in your LMS, Google Docs, or Word files? Import them and make them dynamic. Or use the drag-and-drop module builder with live preview, starter templates, and the full block system. Mix pre-built MktPraxis modules with your own — however you want it.
Bring Your Own Data
Have a case study dataset you've used for years? Upload it to any of 28 tools with drag-and-drop CSV support. Students load your custom cases in one click — right from the tool's scenario menu. Your classroom data. Your examples. Your teaching edge.
Engagement That Empowers, Not Polices
See which tools students are using, where they're spending time, and where they might be struggling — so you can guide their learning, not just grade it. At-risk detection, per-student analytics, and class-wide patterns give you the insight to steer the experience, even outside the classroom.
Badges That Reward Effort
The system automatically awards engagement badges as students participate — milestones, streaks, tool mastery. And you can create your own custom badges for your class, with your rules and your personality. It makes the platform feel less like generic software and more like an extension of you.
Make Every Detail Yours
Rename any tool. Schedule content releases week by week. Toggle visibility for different skill levels. Add instructor notes only your students see. Swap course templates anytime. Every detail adapts to your teaching style — not the other way around.
Ready-Made Course Templates
Professionally structured blueprints with weekly plans, curated tool selections, and instructor notes. Choose one as your starting point — then make it entirely yours.
Intro to Marketing Analytics
Build data fluency from scratch — no prerequisites required. Takes students from exploring data to building predictive models.
Ideal for: Undergraduate marketing majors, MBA students with no prior analytics experience, or professionals pivoting to data-driven marketing.
Applied Strategic Management
Data-driven decision making for strategic marketers. Segmentation, conjoint, MDS, attribution, and predictive classification.
Ideal for: MBA or advanced undergrad students with at least one prior analytics/stats course. Strategy, brand, and product management focus.
Analytics Mini-Module
A 4-week data skills sprint designed to be dropped into any existing marketing course. No syllabus overhaul required.
Ideal for: Any instructor who wants to add hands-on analytics to an existing course — Marketing Management, Consumer Behavior, Digital Marketing — without reorganizing their syllabus.
This Is What Your Students See
A polished, organized course homepage — auto-generated from your template, customized with your labels, gated to your schedule.
Your Entire Course Infrastructure — Not Just Tools
Analytics tools are just the start. MktPraxis gives you the full teaching platform in one place.
42+ Analytics Tools
Regression, clustering, conjoint, ANOVA, decision trees, neural networks, and more.
7 Live Game Modes
Turn any lecture into a competition. Host games from your browser — students join on any device.
Auto-Graded Quizzes
Multiple-choice, calculations, select-all, ranking — with built-in question analytics.
Engagement Dashboard
Per-student analytics, at-risk detection, class-wide activity heatmaps, and streak tracking — insight, not surveillance.
Interactive Modules
Split-screen readings with embedded tools, assessment questions, guided tasks, mini-tutorials, and per-section tracking.
Badge & Rewards System
4-tier badges (bronze→legendary), compound trigger logic, automatic + instructor-custom awards, "almost unlocked" motivation.
Custom Case Studies
Upload your own CSV datasets per tool. Students load instructor cases in one click — with Markdown descriptions and revision history.
Registration Codes
Generate codes for your students — no IT involvement. Track usage and manage access.
You Already Know How to Teach.
Now you have a platform that keeps up — with analytics infrastructure that adapts to your style, not the other way around. Set up your first course in under five minutes.