Open to individual students

Marketing Analytics
You'll Actually Use

97 browser-based analytics tools — regression, segmentation, conjoint, forecasting, and more. No installs. No coding. Just open a browser and go.

44
Analytics Tools
7
Game Formats
60+
Badges to Earn
0
Lines of Code

🎓 Already in a class using MKTPraxis?

If your instructor is using MKTPraxis for your course, they already have a registration code for you and your classmates. You don't need to request access here — just ask your instructor for the code!

Register with your class code →
For individual learners

Hands-on marketing analytics — no textbook required.

MKTPraxis gives you real tools used in real marketing teams. Upload data, run analyses, and build skills that actually show up on a resume — all from your browser.

  • 📊
    97 tools, zero setup
    Regression, cluster analysis, conjoint, A/B testing, time series — open a browser and start analyzing. No Python, no R, no downloads.
  • 🏆
    Earn badges as you learn
    60+ skill badges that track your progress across tools and topics. Build a portfolio of analytics competencies.
  • 📁
    Built-in datasets & custom uploads
    Practice with curated case studies or upload your own CSV data. Every tool has example scenarios to get you started.
  • 🤖
    Praxis Pal — your AI tutor
    Get real-time explanations of your results, ask follow-up questions, and deepen your understanding as you work.
  • 🎮
    Games & interactive challenges
    7 competitive game formats that make concept review actually fun. Play solo or challenge friends.
  • ⚔️
    Praxis Sim — market simulation
    Make pricing, advertising, and product decisions in a multi-round competitive simulation against AI or classmates.

What happens after you request access

  1. 1
    We review your request — usually within a couple of days.
  2. 2
    You receive an email with account setup instructions.
  3. 3
    Log in, explore the tools, and start building analytics skills at your own pace.

Request Student Access

Tell us a bit about yourself and what you're hoping to learn. We'll get back to you soon.

About You
Your Interest

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🎉

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