MktPraxis home
The 80-minute problem

Better than watching the recording at 1.5x

A lecture can be sped up, paused, or skipped entirely. A round you are losing to the person two seats over cannot. That is the whole difference between a concept you have seen and one you have used under pressure.

Eighty minutes of slides on market segmentation. You take notes you will never reopen, and by Thursday not one line of it is retrievable.

Your decision moves the board while everyone watches

The instructor projects a room code, the class joins on their phones, and the standings reorder themselves between rounds in front of the room.

LIVE ROUND

Positions genuinely move. In Praxis Sim the price you cut in round two changes what your competitors do in round three, which is how it ends up costing you in round four.

Three formats, three different kinds of pressure

Fifteen minutes, in the room

Praxis Play runs fast rounds on your phone with the scores on the projector. It is where you discover whether you can recognise a chi-square situation or only think you can.

Weeks, against a live market

In Praxis Sim your team runs a firm across multiple rounds, setting price, advertising, quality and distribution while real competitors respond. Every decision has a consequence you then have to live inside.

Reading that refuses to be skimmed

Chapters are split-screen: the explanation on one side, the working tool on the other, with mini-interactives and check-ins that will not let you scroll past without answering.

What is actually built

7 live formats, from rapid recognition rounds to full team battles
36 chapters with the tool and the check-in built into the page itself
Multi-round simulation running on a real multinomial logit demand model

⚠️ The fair objection

"Games in a university course feel a bit patronising."

They would be if the game were a quiz with confetti on top. Praxis Sim is a genuine demand model, and losing a round means you misread a trade-off, not that you clicked too slowly. The competitive format exists because it forces a decision under time pressure with incomplete information — which is the condition every marketing analyst works in, and the one a lecture cannot reproduce.