Qualitative Analyzer
Text Analysis
Qualitative Research
Explore and analyze large transcripts from online focus groups, interviews, and open-ended feedback with powerful search, coding, and theme extraction tools.
OVERVIEW & WHAT THIS TOOL SOLVES
Automated topic models and sentiment scorers count words quickly, but they miss sarcasm, group dynamics, and the deeper "why" behind customer stories in focus groups and in-depth interviews. Conversely, reading raw transcripts without a structured codebook turns into cherry-picking quotes that confirm your prior beliefs. The Qualitative Analyzer provides a systematic human-in-the-loop coding workspace to parse speaker turns, search wildcard patterns, apply thematic tags, audit participant airtime, and export verbatim evidence.
🎯 Questions It Answers
- What recurring themes, jobs-to-be-done, and emotional tensions emerge when we systematically code a focus group or interview transcript?
- Is our qualitative insight broad across participants, or did a single vocal participant dominate the conversation (Speaker Airtime)?
- Which verbatim quotes and dialogue exchanges best illustrate each theme for stakeholder presentations?
📂 What Data You Need
- Formatted Transcript: Preset teaching focus group transcript or uploaded
.txt/.csvfile with speaker labels (Speaker: text) - Custom Codebook: Create thematic codes (e.g.,
Price Friction,Social Guilt,Habit) as you read or from a research brief - Speaker Role Mapping & Stopwords: Distinguish Moderator prompts from Participant dialogue and customize word-frequency filters
💡 What You'll Discover
- Interactive Line-by-Line Coding Studio: Wildcard search (
guilt*), multi-line tagging, and color-coded transcript highlights - Participant Share of Voice vs. Moderator Activity: Airtime breakdown separating moderator questions from participant share (summing to 100%)
- Theme Prevalence & Verbatim Evidence Export: Coded segment collections, top-word shares, and downloadable qualitative reports
🔍 Key Nuances & Common Traps to Watch For
- Keep Moderator Lines Out of Participant Counts: A focus group moderator speaks frequently to ask prompts and probe quieter members. Always exclude Moderator lines when calculating participant airtime shares or word frequencies so your own script doesn't masquerade as customer sentiment.
- Frequency in a Focus Group ≠ Population Market Share: If 4 out of 6 focus group participants mention a concern, that uncovers a rich hypothesis and vocabulary—not a 67% population confidence interval. Use qualitative coding to discover what to measure, then validate prevalence in a quantitative survey.
- Guard Against Confirmation Bias with a Codebook: Tagging only the quotes you agree with distorts qualitative synthesis; use wildcard search and line-by-line coding to capture disconfirming opinions and edge cases too.
DATA SOURCE
📚
Use a Case Study
📊 Pre-loaded Transcripts
Select a preset scenario to practise on a scripted teaching transcript: a mock focus group, uncoded, ready for your own speaker analysis, search and coding.
📤
Upload Your Transcript
Max 10,000 lines Multiple formats supported
Upload Structured Transcript
CSV/TSV format with columns: speaker,timestamp,text or speaker,text. Each row represents one utterance or exchange.
Drag & drop transcript file
Supports .csv, .tsv, .txt with speaker:text format
No file uploaded.
Upload Plain Text
Upload any text file (.txt, .doc export). The tool will parse it line-by-line and attempt to detect speaker labels (e.g., "John:", "Moderator:", etc.).
Drag & drop text file
Supports .txt format
No file uploaded.
Paste Transcript Text
Paste your transcript directly. Use "Speaker: Text" format or plain paragraphs.
ANALYSIS SETTINGS
TRANSCRIPT VIEWER
📍 Navigation & Stats
🏷️ Code Management
👆 Create your first code above to get started
Upload or paste a transcript to begin analysis
CODED SEGMENTS
📝 After creating codes and applying them to transcript lines, a summary will appear here
WORD FREQUENCY ANALYSIS
Analyze the most common words in your transcript, excluding stop-words (articles, conjunctions, filler words).
Stop-Word List (Excluded from Analysis)
These words will be excluded from frequency analysis. You can add custom words to exclude.
VISUAL ANALYSIS
Code Distribution
Shows how your codes are distributed across coded transcript lines
Apply codes to transcript lines to see distribution
Speaker Participation
Shows how many transcript lines each participant spoke, with the moderator shown separately
⚙️ Manage Speaker Roles
Classify labels as Participants (share the chart's percentages), the Moderator (shown separately) or Markers (excluded - e.g., "ITEM 1", "Setting")
Load a transcript to manage speaker roles
Upload transcript to see speaker breakdown
EXPORT & REPORTING
💾 Save Your Work: Export creates a CSV with your transcript and binary code columns (0/1). You can re-import this file later to continue coding!